Stop guessing at your marketing. Know exactly where you stand — and what it will take to grow
Law firms at your revenue level don’t lose ground because they’re working too little. They lose ground because their marketing lacks the leadership, oversight, and momentum to get where they need to go. This session is where we find out what’s actually happening — and whether I’m the right person to fix it.
No cost. No obligation. No to-do list at the end.
Who This Is For
If any of these sound familiar, this session is for you.
These are the most common frustrations I hear from law firm owners, managing partners, and marketing leaders before we talk.
Too much time managing marketing
Senior leadership spending hours each week chasing updates, managing vendors, and trying to understand whether anything is working.
Vendors you can't fully trust
A nagging sense that agencies and freelancers may be doing just enough — and that you'd know more if you had someone watching on your behalf.
Leads that don't convert
Marketing is running, but the pipeline feels thin or unpredictable — and it's not always clear where the problem actually is.
Attorneys doing rainmaking
Valuable billing time going toward business development because there's no one else consistently driving new business at the right level.
What This Session Is—And Isn’t
You won’t leave with a list of things to do.
Most marketing conversations end with the firm leader walking away with more work on their plate.
That’s not what this is.
This session is a diagnostic, not a debrief. By the time we’re done, you’ll have a clear picture of what’s happening in your marketing, where the real gaps are, what firms in your practice area and revenue range are doing that’s working, and whether I’m the right person to take the wheel.
The goal isn’t to just give you ideas to go act on. It’s to give you insight — and the confidence to know whether your marketing is positioned to actually move at the speed your growth goals require.
45 minutes
Total time investment
$0
Cost to you
15 min
To know if a fractional CMO is right for your firm
30 min
To identify the real gaps in your current marketing
What Happens In The Strategy Session
Every part of this conversation has a purpose.
0-15 min: We assess your situation honestly
We’ll cover your practice area, geography, revenue goals, and where your marketing stands today. Within the first 15 minutes, you’ll know whether a fractional CMO makes sense for your firm. If it doesn’t, I’ll tell you — and you get the rest of your afternoon back.
15-30 min: We look at your goals and tell you whether your marketing can actually reach them
We’ll examine how leads are really coming in, what’s working versus what’s being assumed to work, and how well your intake and sales process converts what marketing generates. This is usually where the clearest insights emerge.
30-45 min: You get an experienced read on your marketing that is specific to your practice area
Based on what I’ve seen working across firms in your space, I’ll share what I’m hearing in your situation, what patterns typically signal a problem, and what it looks like when marketing is actually moving at the pace your business plan demands. Not theory — context that comes from doing this work in firms like yours.
What We Cover
Your marketing today
Which channels are producing and which are consuming budget without return
Whether your vendors are delivering — and whether you have the visibility to even KNOW
How much leadership time is going toward managing marketing that shouldn't require it
How your qualified leads break down across digital, referrals, outreach, and paid channels
The questions most firms have never worked through systematically.
Your revenue pipeline
How well do intake and sales convert the leads that marketing is generating
How much attorney time is going toward rainmaking instead of billable work
Whether your growth targets are achievable given current trajectory and pace
Whether your marketing is built to accelerate — or just to keep the lights on
What You Will Leave With
More clarity on your marketing than most firms get in a year.
Regardless of whether we work together, you'll walk away knowing:
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Whether a fractional CMO is the right investment at your current stage of growth
Where the most significant gaps in your marketing actually are — not guesses, but patterns I've seen before
Whether your revenue goals are realistic given how your marketing is currently structured and resourced
What it looks like when law firm marketing operates with real oversight, clear data, and the velocity to hit growth targets on a timeline that matters
There's a real difference between marketing that's slowly chipping away and marketing that's structured to accelerate. After 45 minutes, you'll know which one you have — and what it would take to change it.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
